Freebie Favourites: Fabulous Tools to Fuel Your Small Business Marketing.
As we approach our first birthday at Remarkabull Marketing, we’re in the mood to share a little love with the small business community.
Over the past year, we’ve seen so many businesses struggle with marketing because they don’t know what tools are available or think that good marketing has to cost a fortune.
So here’s our gift to you: free marketing tools that can help you take control of your marketing, grow your online presence, and actually get results, without spending a penny.
1. Social media scheduling: stay consistent, stress-free
Posting consistently is key, but it can be tough to keep up when you’re juggling everything else. Thankfully, there are free social media scheduling tools to help you plan ahead:
In-platform scheduling: Facebook, Instagram, LinkedIn, and X all offer native scheduling for free.
Metricool: Our top pick! The free version allows you to schedule posts across multiple platforms, monitor engagement, and plan your content ahead of time.
Other great options include Buffer, Later, and Hootsuite, all of which have free tiers for small businesses.
Scheduling helps you stick to a plan, keep your audience engaged, and build that all-important consistency without scrambling every day.
2. Analytics: know what’s working
You can’t improve what you don’t measure. These free analytics tools give you real insights into your audience and content performance:
Google Analytics & Search Console: Connecting these tools is a must. Analytics shows you what content drives traffic, and Search Console highlights the search queries people use to find you.
Platform analytics: Most social channels have built-in analytics, check post engagement, reach, and clicks to understand what your audience loves.
Even just checking these weekly gives you actionable insights to tweak your marketing strategy.
3. Trend-spotting: find what people are searching for
Knowing what your audience wants is half the battle. These free research tools help you discover trending topics, questions, and search terms:
Google Trends: This is one of the most underrated marketing tools and a tab that never closes on our desktop. See what’s hot in your industry and time your content to match seasonal searches.
Answer the Public: Enter a keyword and discover the questions your audience is asking, perfect for content ideas and social posts.
4. Design & editing: make your marketing look professional
You don’t need a big budget to create scroll-stopping visuals or engaging videos. A few free creative tools can take your content from meh to memorable:
Canva: In our opinion THE best and easiest design platform. Design graphics, social templates, banners, flyers; all drag-and-drop and free to use.
CapCut: Edit videos for social media quickly and easily. Add captions, effects, and music to make your posts pop.
Batching images and videos with these tools makes posting fast, easy, and consistent.
5. Bonus tip: start small, build smart
Even with free tools, the key is consistency, planning, and insight. Pick a couple of tools to start with, maybe scheduling + Canva, then layer in analytics and trend research as you go. You’ll be amazed at how much you can do without spending a penny.
Free tools don’t mean free results by accident. The magic comes from using them strategically, consistently, and creatively. And if you ever want to take your marketing further without the stress, we’re always here to help small businesses in Sussex , Surrey and beyond get visible, get leads, and feel in control.
Claim your £99 offer
If you’d like expert support creating your full strategy, you can also book our 2-hour 2026 marketing planning session for just £99, perfect if you want to leave with a personalised plan mapped out for you.
Claim the offer now by emailing lydia@remarkabull.co.uk or contact us here.