Simple Social Steps to Scale Your Small Business

If you’re a small business owner, chances are social media feels a bit like shouting into the void.

You post when you remember. You try a trend, then abandon it. You wonder whether you should be doing videos, showing your face, dancing, pointing at text… and still, the enquiries don’t roll in.

Here’s the honest truth: social media marketing doesn’t need to be complicated, perfect, or trendy to work, but it does need to be intentional.

At Remarkabull Marketing, we work with small businesses across Sussex, Surrey and beyond, and we’ve seen first-hand what actually moves the needle. So if you’re looking for real, honest marketing advice for small business owners who want to grow and scale online, this one’s for you.

1. Consistency beats everything (even “great” content)

You don’t need to post every day.
You don’t need viral content.
You do need consistency.

One of the biggest shifts we see is when a business goes from sporadically posting “when they have time” to posting just once or twice a week, consistently.

We’ve seen:

• Over 3,000% increases in engagement in the first month

• Reach and visibility grow without paid ads

• Accounts finally being recognised by the algorithm

Why? Because consistency builds trust, with both your audience and the platform. Social media for small business works best when you show up regularly, even if it’s simple.

Start small. Pick a schedule you can realistically stick to. Then stick to it.

2. Stop chasing trends, start answering real questions

Trends come and go. Algorithms change. The pressure to show your face or film constant videos can be overwhelming.

Here’s some honest advice: you don’t need to do any of that if it doesn’t suit you or your business.

Instead, focus on answering the questions your audience already has:

• How does this work?

• How much does it cost?

• Is this right for me?

• What’s the process?

• What mistakes should I avoid?

Content that educates, reassures and explains will always outperform content created “just because everyone else is doing it”. Social media marketing is about clarity, not copying.

3. Don’t be afraid to sell (people often need the nudge)

This is a big one.

So many small businesses share helpful content… and then never actually say how to work with them.

Selling doesn’t mean being pushy. It means:

• Letting people know you have availability

• Sharing offers or packages

• Encouraging people to get in touch

• Including a clear call to action

As long as your content isn’t only sales-focused, people genuinely appreciate the reminder. Often, they’re already thinking about reaching out — they just need that final nudge.

Social media marketing for small business should support your sales, not avoid them.

4. Batch your content (future you will thank you)

One of the biggest time-wasters we see is business owners staring at a blank screen, wondering what to post right now.

Instead, try this:

• Set aside a content day

• Film short B-roll clips (you at work, your shop or surroundings, short snippets that can be used with text over., etc)

• Take lots of brand images (even just on your phone)

• Create reusable templates in tools like Canva

• Plan posts in advance using free social media scheduling tools

When you’ve got a bank of content ready to go, social media becomes quicker, calmer and far more consistent, without eating into your actual working day.

5. Know when it’s time to get help

There comes a point where doing everything yourself starts costing you more than outsourcing ever would.

Working with a social media marketing agency means:

• Saving hours every week

• Having a clear strategy, not guesswork

• Looking professional and consistent online

• Feeling back in control of your marketing

If social media feels like a constant “to-do” that never quite gets done, getting support can free you up to focus on running and growing your business.

At Remarkabull Marketing, we offer honest, flexible support for small businesses, no rigid packages, no jargon, just social media that actually works.

Keep it simple, keep it honest

You don’t need to do everything.
You don’t need to be everywhere.
You just need a clear plan, realistic consistency, and content that serves your audience.

If you’re a small business in Sussex looking for practical marketing advice or support with social media marketing, we’d love to help.

Get in touch with Remarkabull Marketing to chat about how we can make social media simpler, more effective, and far less stressful.

Claim your £99 offer

If you’d like expert support creating your full strategy, you can also book our 2-hour 2026 marketing planning session for just £99, perfect if you want to leave with a personalised plan mapped out for you.

Claim the offer now by emailing lydia@remarkabull.co.uk or contact us here.