Press Play: How PR Can Power Up Your Small Business.

Let’s be honest - when you hear “PR”, your brain might jump straight to celebrity scandal control, six-figure retainers, or slick agencies schmoozing journalists over oysters. And for small business owners? Well, it can feel like something reserved for the big leagues.

But here’s the truth: PR isn’t just for big brands with deep pockets. In fact, when done right, it can be one of the most powerful (and cost-effective) tools in your small business toolkit.

So if you’ve been relying solely on social media posts and hoping the algorithm is feeling generous - this one's for you.

So, what actually is PR?

PR (public relations) is all about managing your reputation and getting your name out there in the right places - whether that’s in the press, on a podcast, or featured in a round-up of ‘Local Businesses to Watch’.

Unlike paid ads (where you pay to play), PR is earned. It’s about crafting a story that’s interesting, valuable or newsworthy, and getting it seen by the audiences who matter.

And while that might sound a bit daunting, the good news is: your small business has stories worth sharing. You just need to know how to spot them—and where to send them.

Why PR matters (especially for small businesses)

Visibility without the price tag
A well-placed article or interview can get your name in front of thousands of people—for free. It’s not about splashing the cash; it’s about getting clever with your comms.

Builds trust faster than ads
When a journalist or podcast host talks about you, it’s a third-party endorsement. That kind of credibility is gold dust, especially in a world where people are increasingly sceptical of salesy content.

Long-term brand building
PR doesn’t just drive traffic or sales, it shapes your reputation, builds your authority, and makes people remember you. And the impact can snowball.

It’s not all or nothing
You don’t need a national TV slot to get started. A feature in your local paper, a shout-out in a niche newsletter, or a guest blog on an industry site? That’s all PR and it all counts.

Where to start? With people who get it.

If you’re not sure where to begin with PR, or you’ve dabbled and felt like you were shouting into the void, it might be time to step into a space where visibility is built-in.

That’s exactly why we created The Noticeabull Network.

It’s not just a directory. It’s a buzzing, supportive space designed to shine a spotlight on brilliant small businesses, like yours. Members get featured across our platforms, introduced to PR opportunities, and supported with ideas that actually move the needle—not just pad out your to-do list.

So if you’re ready to be seen, celebrated, and shouted about for all the right reasons… you’ll fit right in.

Find out more about The Noticeabull Network here.

PR isn’t about being the loudest in the room.

It’s about showing up in the right places, with the right story, at the right time.

Let’s make sure people know just how brilliant you are.

Contact us now or drop an email to lydia@remarkabull.co.uk to find out more.