PR (public relations) is all about managing your reputation and getting your name out there in the right places - whether that’s in the press, on a podcast, or featured in a round-up of ‘Local Businesses to Watch’.

You’ve planned an amazing event. You’ve put in the hours, the energy, and probably a decent chunk of your budget. But if you’re not showing it off while it’s happening, or capturing content to use after, you’re seriously missing a trick.