Strategic marketing expertise, without the full-time hire.
Many businesses know they need better marketing, but they’re not always sure where to start.
That’s where I come in.
With over 14 years’ experience in marketing across multiple industries, from manufacturing to higher education and agencies, I work with founders and teams to identify what’s working, what isn’t, and what opportunities are being missed. My role is to bring clarity, strategy and direction to your marketing so it actually supports business growth.
This isn’t theory or generic marketing advice. It’s practical, honest guidance based on real experience, shaped around your business, your audience and what you’re actually trying to achieve. I’m friendly, approachable and straight-talking, so you’ll always get clear advice you can actually use.
My Approach.
Marketing can quickly become overwhelming. There are endless platforms, tactics and “must-do” activities competing for your attention.
My job is to simplify it and focus on what will genuinely move the needle.
I help businesses:
Understand their target audience and positioning
Develop clear marketing strategies and growth plans
Identify missed opportunities and gaps
Improve lead generation and conversion
Strengthen brand messaging and customer journeys
Prioritise the marketing activity that actually matters
Because I’ve worked across strategy, content, SEO, social media, PR and digital marketing, I bring a broad commercial perspective rather than a narrow channel focus.
Ways we can work together.
Marketing Strategy Sessions.
Sometimes you don’t need a full strategy or ongoing support. You just need expert input, quickly.
Marketing Power Hours are focused sessions where we tackle specific challenges such as:
Reviewing your current marketing
Brainstorming campaign ideas
Fixing gaps in your funnel
Reviewing messaging or positioning
Getting unstuck on content or strategy
Sense-checking marketing plans
You leave with clear, practical next steps you can implement immediately.
Fractional Marketing Leadership.
For businesses that need ongoing strategic support but aren’t ready to hire a full-time marketing leader.
I can work with you as a fractional marketing leader, acting as your:
Outsourced Marketing Director
Fractional CMO
Strategic Marketing Manager
In this role I help to:
Set and guide the overall marketing strategy
Manage marketing activity and priorities
Support or oversee internal teams and freelancers
Ensure marketing is aligned with business goals
Keep campaigns and projects moving forward
This works particularly well for growing businesses that need senior marketing expertise without the cost of a full-time hire.
Team Training & Workshops.
I also deliver practical training sessions and workshops for businesses that want to strengthen their internal marketing skills.
These can be delivered to small teams or larger groups and typically focus on areas such as:
Social media strategy
Content planning
SEO fundamentals
LinkedIn for business
Marketing strategy for founders
Building effective marketing funnels
Workshops are designed to be practical, interactive and tailored to your business or team.
