SEO (Search Engine Optimisation, for those of you new to all of this) used to be the be-all and end-all of writing content. Your business’s online success depended largely on your website’s crawlability, on ranking organically for keywords, and on where you placed on the SERP. 

Search isn’t just about Google anymore. Your customers are finding businesses through social media, AI tools, and platform search, often before they ever visit a website. In this blog, we break down how search has changed, why hashtags aren’t what they used to be, and how to use keywords across your entire marketing to improve visibility and get found in the right places.

If you're a small business looking to attract local customers, getting found online is key. But how do you ensure that your business appears when people in your area search for your services? The answer lies in local SEO - and don’t worry, it’s not as complicated as it sounds! With a few simple tweaks, you can help your business stand out and get noticed by the right people.