You’ve planned an amazing event. You’ve put in the hours, the energy, and probably a decent chunk of your budget. But if you’re not showing it off while it’s happening, or capturing content to use after, you’re seriously missing a trick.

Social media is meant to be a game-changer for small businesses. It’s free (or at least low-cost), gives you direct access to your ideal customers, and is packed with opportunities to build your brand. So why aren’t you seeing those likes turn into leads?