From Words to Visibility: Helping Book Editors Find Their Audience Online

Scott Editorial is a book editing company supporting authors at every stage of their journey — from polishing manuscripts to navigating the publishing world. Alongside their editing services, they run highly sought-after writers’ retreats in the UK and abroad, giving authors the space, structure and support to focus on their craft.

When we began working together, Scott Editorial had a strong offering and a loyal community, particularly on Facebook, but wanted to:

• Reach new writers in the UK and USA

• Increase organic website traffic through SEO

• Strengthen their brand identity across platforms

• Promote resources and retreats (including their first ever retreat in Malaysia)

• Build a joined-up marketing approach that didn’t rely solely on founder involvement

In short: they wanted their marketing to work harder, more consistently — without adding more to their already full plates.

The Strategy

We built a multi-channel strategy designed to meet writers where they already were, while also attracting brand new audiences organically.

Our focus was on:

• SEO-led content to increase search visibility and long-term traffic

• Social media management to grow and engage their existing communities (particularly Facebook), while expanding onto Instagram and TikTok

• Clear brand identity and messaging, ensuring everything felt consistent, on-brand and recognisably “Scott Editorial”

• Email marketing to nurture their audience and drive enquiries

The goal was simple: visibility, trust and growth, without overwhelm.

Implementation

SEO & content

• Launched a new SEO-optimised blog section targeting writers, self-publishing authors and retreat-related searches

• Implemented keyword-led content designed to attract high-intent traffic

• Improved overall site health and technical SEO foundations

Social media

• Strategic content planning and management across Facebook, Instagram and TikTok

• Community-focused content to spark conversation and increase engagement

• Platform-specific approaches rather than one-size-fits-all posting

Email marketing

• Improved newsletter structure and content to increase open rates

• Used email to support launches, resources and enquiries

The Result

After implementing the strategy, the impact was immediate across the website, social media and email channels. Organic traffic increased, audience engagement soared, and enquiries grew, all within just a few months. The results speak for themselves:

Website & SEO

Within one month, the new blog section helped to attract 1,102 additional visitors to the website.

• Became one of the most visited areas of the site

• Ranked for 40 new keywords within a month, including commercial and writers’ retreat keywords

• SEO activity drove 2,386 new website visitors

• Search visibility increased by 1.4%

• Overall site health score improved

Social media - within the first month alone:

• Facebook

  • Followers up 23%

  • Interactions up nearly 100%

  • Reach increased by almost 50% in the first month

• Instagram

  • Engagement up 124%

  • Views increased by 121% in the first month

• TikTok

  • Followers increased by over 1,000%

  • Interactions up almost 5,000%

  • Likes increased by 121%

Email

• Open rates increased to around 40%, outperforming industry benchmarks

“I should start by saying I am a bit of a control freak with perfectionist tendencies. When I hired Remarkabull I was expecting to spend months guiding them through what I wanted and didn’t want, and continuing to be as involved as I’ve always been, but that has most definitely not been the case.

Lydia came in, listened to everything I said I wanted and she hit the ground running. Her content has been insightful and on-brand, and her knowledge of SEO and marketing analysis is extremely impressive.

Marketing is now the one thing that I don’t worry about and have fully released the reins letting Lydia have full control. It’s an amazing feeling to know that the public perception of my company is in great hands and I now have time to do what I’m meant to be doing… running my company and finishing work at a reasonable hour. As you may have guessed I am a very happy client.”

— Amy Scott, Founder of Scott Editorial

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