Plastic-Free Promotion: Harriet’s of Hove Success Story.
Harriet’s of Hove isn’t just a store, it’s a hub for sustainable living. Nestled on George Street, this small but mighty team has been helping the local community reduce waste, refill essentials, and make more eco-conscious choices. But while their impact on Hove was clear, getting the word out beyond their loyal customers was a challenge.
When Harriet’s partnered with Remarkabull Marketing in June 2025, they were looking for more than just marketing support, they wanted a way to connect with their community online, grow awareness of their sustainable hub, and introduce a new B2B offering to local businesses.
Harriet’s team is passionate but busy. They needed a strategy that would:
Share their sustainability tips, news, and products on social media
Keep their community updated and engaged through email
Reach a new B2B audience to promote their recently launched business offering
They wanted marketing that felt like an extension of their small team, not a generic service.
The Strategy
We created a community-first marketing strategy designed to educate, inform and engage, without losing the warmth and authenticity that makes Harriet’s so special.
Our focus was on:
Clear, accessible sustainability messaging
Consistent social media presence across the right platforms
Stronger communication with both B2C customers and B2B partners
Using local PR to amplify their message beyond social channels
Implementation
To bring the strategy to life, we delivered a mix of organic social, email marketing and PR support:
Social media
Implemented a tailored social media strategy across Facebook and Instagram
Set up and launched a brand new LinkedIn account to reach Harriet’s B2B audience
Filmed and created content in-store to showcase products, refills, people and purpose
Shared practical sustainability tips, community updates, product launches and campaigns
Email marketing
Introduced monthly newsletters for both B2C and B2B audiences
Used email to strengthen community connection, promote news and drive in-store and online sales
PR & media
Spotted an opportunity to amplify Harriet’s voice during Plastic Free July
Planned and ran a local media campaign to position Harriet’s as a sustainability leader
Secured coverage in four major publications, giving the store exposure far beyond its size
The Result
From the moment the strategy went live, the effects were clear. Social media was no longer just a place to post updates, it became a hub where the community could learn, interact, and be inspired. By the second month, Harriet’s posts were reaching 20% more people than before, and engagement had almost tripled. Comments flooded in from locals asking for sustainable living tips, sharing their own refill stories, and celebrating the store’s products. It wasn’t just numbers; it was a vibrant, online community coming to life.
The monthly newsletters quickly became a highlight for subscribers. People loved hearing about new products, events, and practical sustainability tips straight from Harriet’s team. The emails weren’t just read, they sparked conversations in-store and online, and even directly contributed to increased sales as readers came in to try new products or refill their favourites.
Spotting an opportunity to amplify the B2B side of Harriet’s offering, we ran a local media campaign during Plastic Free July. The response exceeded expectations:
Harriet’s was featured in City Girl Network, The Argus, Sussex World, and MSN News
Local businesses reached out to learn about the new B2B service, opening doors that hadn’t existed before
For a small, community-focused store, these results weren’t just impressive numbers, they were real stories of growth, connection, and impact. The social buzz, the new subscribers, the B2B leads, all of it showed that with the right marketing strategy, Harriet’s could amplify its mission far beyond the walls of their refill hub.
We’ve worked with Harriet’s of Hove since June 2025 and continue to partner with them today, acting as an extension of their small team and supporting them with marketing that grows alongside their mission.
Follow Harriet’s of Hove on Facebook, Instagram and LinkedIn.
“My business Harriet’s of Hove has been working with Lydia at Remarkabull for 4 months now and I can honestly say I’m so pleased we started working with her.
She’s taken a huge amount stress out of marketing and advertising for us. And now when we work together, it’s fun, rewarding and the work looks really impressive.
She creates our socials, emails, press releases. And is extremely organised...always working to deadlines and keeping us on track. Her service is so valuable to us and we are always impressed with her creative ideas and eagerness to appeal to our customers.
Bespoke and added on work is always a good price. Delivered on time and with ease.
Great service, great person, great experience!
Fully recommended!!”
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