From Calm to Clicks: How We Helped Float Spa Hove Float to Social Success
Float Spa Hove is a well-known, award-winning wellness destination in Hove, offering floatation therapy, massages, and a range of holistic treatments. The spa has a loyal customer base and a strong reputation offline, but their social media didn’t yet reflect the premium experience they deliver. Posts were inconsistent, engagement was limited, and the opportunities to reach new clients and drive bookings weren’t being fully realised.
The Strategy
Remarkabull Marketing was tasked with creating a consistent, engaging social media presence that would:
Increase brand awareness and online visibility
Drive more traffic to the website and boost conversions
Showcase the spa’s premium experience and trusted reputation
Our strategy focused on defining a cohesive visual identity, balancing informative and promotional content, and leveraging high-quality visuals to reflect the brand’s values.
Implementation
We focused on bringing Float Spa Hove’s calming, premium experience to life online, combining strategy, creativity, and high-quality visuals:
Consistent visual identity: Established a clear style using the spa’s brand colours and fonts, so every post felt instantly recognisable.
Content creation: Filmed and produced posts ourselves, showcasing treatments, spaces, and behind-the-scenes moments that make the spa special.
Balanced content mix: Combined educational and inspirational posts with offers and promotions to engage the audience and drive action.
Audience-focused approach: Every post was designed to feel informative, inviting, and on-brand, while encouraging clicks, website visits, and bookings.
Ongoing optimisation: Monitored engagement and interactions to refine content and posting strategy for maximum impact.
PR
Following Float Spa Hove’s win as Retailer of the Year at the Brighton & Hove Business Awards, we helped maximise the impact of this achievement. We managed PR coverage, securing a feature in The Argus, both in print and online, ensuring the spa’s success reached a wider local audience. This not only boosted credibility but also reinforced the spa’s position as a leading wellness destination in the city.
The Result
The impact was clear almost immediately. In the first month:
Instagram followers grew by 105%, with post views surpassing 85,000 — a 127% increase month-on-month. Engagement rose by 30% and interactions by 160%.
On Facebook, views more than doubled, reactions nearly tripled, and link clicks jumped by almost 300%.
The result is a social media presence that’s not just visually appealing, but also engaging, consistent, and driving real business results.
Follow Float Spa Hove on Facebook and Instagram now to see the work in action.
“We’ve been working with Remarkable Marketing for several months now, and they’ve truly transformed our social media presence.
Lydia completely understands our brand voice and values, creating engaging, consistent, and beautifully curated posts that really resonate with our audience. Since partnering with them, we’ve seen a clear increase in engagement and interaction across our platforms, as well as a noticeable lift in brand visibility.
They’re proactive, creative, and an absolute pleasure to work with. They are always on hand with ideas and insights to help our content perform even better. Highly recommended to any business looking to elevate their marketing and build genuine connection online.”
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