Purpose, Presence and PR: Powering Up Cultural Nexus.
In a climate where diversity, equity and inclusion work is under increased scrutiny and at times deprioritised, the need for culturally intelligent leadership and inclusive workplace practices has never been greater. Yet cutting through the noise and ensuring this vital work reaches the right audiences is no small feat.
Cultural Nexus, a DEI and cultural intelligence consultancy, recognised this moment as a critical opportunity. They approached Remarkabull Marketing with a clear goal: to strengthen their digital presence and communicate their value more effectively to the organisations that need their services most. With so much at stake, it was essential that their marketing reflected both the professionalism and the purpose behind the work.
The Strategy
We began with a full marketing audit and strategic review to identify what was working, what wasn’t, and where opportunities could be unlocked. From this, a clear strategy emerged.
Key areas of focus included:
Website improvements to help Cultural Nexus rank for SEO keywords and begin receiving more organic enquiries. The site needed to better communicate what the business offers and make it easier for potential clients to get in touch.
Clarifying messaging so that services, benefits and outcomes were easy to understand at a glance – and designed to resonate with decision-makers.
PR and event outreach suggestions, to help raise the profile of the founder and open new doors to strategic opportunities
Social media optimisation, with a particular focus on:
Leveraging LinkedIn to showcase services, thought leadership, and the real-world problems Cultural Nexus helps solve
Expanding visibility on Instagram, where the brand could join the conversation and connect with like-minded communities
Implementation
Once the strategy was agreed, we supported Cultural Nexus with rolling out changes across key areas:
Website Development
We rewrote five of their core pages content with SEO-friendly copy, merging two key pages into one to streamline the user journey and improve clarity.
We added stronger calls-to-action across the site to drive more conversions and made the messaging more accessible and compelling for new visitors. We also added in a nifty scrolling logo gallery to showcase the wonderful clients Cultural Nexus has supported.
All changes were implemented on the live site after review and approval.
Social Media Launch
Next, we created and launched a brand-new Instagram account for Cultural Nexus – one that reflected the business’s values, voice and audience. We planned and scheduled a month of carefully researched content, aligning posts with the pain points, goals and interests of their target clients. This included:
Branded post templates
A focused hashtag strategy
Audience specific topic areas
Detailed captions crafted with care and insight
The Result
At a time when inclusive leadership and cultural intelligence are more essential, and more contested, than ever, Cultural Nexus is now equipped with the marketing tools to meet the moment.
Their refreshed website clearly communicates the impact of their work, with purposeful messaging, stronger SEO foundations and a smoother user journey that encourages meaningful engagement. Across social media, their presence is aligned, authentic and ready to spark conversation with the audiences that matter.
With a clear strategy in place and content that speaks directly to the challenges organisations are facing today, Cultural Nexus is well-positioned to lead with confidence — and continue driving change where it’s needed most.
Take a look at the refreshed website and give them a follow on their new Instagram here.
“I could not have found a better bespoke service than this - I felt heard and the marketing strategy I received back from Lydia was carefully curated and very in-depth, showcasing her expertise, in a warm and unintimidating way. Other bigger agencies can fill a document full of jargon and details, which isn’t easy to navigate, especially if you are the one who has to execute it! I could not recommend Remarkabull’s services enough.”
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