Marketing Audits & Strategy
for Small Businesses in the South East
Practical marketing strategies that turn ideas into action.
A great marketing strategy shouldn't sit in a drawer gathering dust. It should be a practical, working guide that helps your business grow.
At Remarkabull Marketing, we provide bespoke marketing audits and marketing strategy services for small businesses across Sussex, Surrey, Kent and the wider South East.
We take a detailed look at your existing marketing, identify what's working, uncover opportunities you might be missing and create a clear, achievable plan for what to do next.
No generic templates or unrealistic recommendations. Just expert marketing advice, tailored to your business, your goals, your resources and your budget.
“I recently had a strategy plan completed by this marketing company, and I couldn’t be happier with the experience. Lydia was fantastic throughout the entire process. She is very chilled, understanding, and extremely good at what she does.
She took the time to listen to my goals, explained everything clearly, and created a strategy that was tailored to my business needs. Her knowledge and expertise were evident from the start, but what really stood out was how approachable and supportive she was.
I would highly recommend Lydia to anyone looking for professional marketing support and a well-thought-out strategy plan. Thank you for making the whole process so straightforward and most of all enjoyable.”
Founder, Flourish Wellness Co
Marketing audits that uncover the bigger picture. Built for small business.
Find out what's working, what's not and where your next opportunities are.
Before planning where your marketing needs to go, it's important to understand where it is now.
Our small business marketing audits take a comprehensive look at your existing activity, helping you understand what's performing well, where improvements could be made and whether your current marketing is reaching the right people.
Depending on your business and the channels you use, your marketing audit can include:
Website performance and user experience: Reviewing your website's messaging, structure, content and ability to turn visitors into enquiries.
Search engine optimisation (SEO): Looking at your search visibility, keyword opportunities, website content and local SEO performance.
Social media marketing: Assessing your platforms, content, engagement, consistency and how effectively social media supports your wider business goals.
Email marketing: Reviewing your mailing lists, campaigns, messaging and opportunities to build stronger customer relationships.
Brand positioning and messaging: Understanding how your business presents itself and how clearly you communicate what makes you different.
Competitor analysis: Exploring what other businesses in your market are doing and identifying opportunities to stand out.
Content marketing: Reviewing blogs, case studies, resources and other content that could help attract, educate and convert your audience.
Marketing performance: Looking at available analytics and results to understand which activities are delivering value.
Other marketing opportunities: Considering PR, awards, events, partnerships, print marketing and other channels relevant to your business.
You'll receive an honest, independent assessment of your marketing, highlighting strengths, weaknesses and opportunities, alongside practical recommendations for improvement.
Our Approach to Marketing Audits & Strategy
01. Discover
Getting to know your business.
We start with an in-depth discovery and strategy session to understand your business, your customers, your challenges and your ambitions for growth.
We'll explore your current marketing activity, business objectives, available resources and budget, building a clear picture of where you are now and where you want to be.
Four stages. One clear plan for your business.
We don't believe in one-size-fits-all marketing strategies. Every business has different challenges, opportunities and ambitions, which is why we take the time to understand yours before making recommendations.
Our comprehensive marketing audit and strategy process follows four key stages.
02. Audit & Analyse
Understanding what's working and uncovering opportunities.
Next, we get stuck into the research. We'll conduct a comprehensive marketing audit, examining your existing activity and performance, alongside your target audiences, competitors and market positioning.
From your website and SEO to social media, content, email marketing and beyond, we'll identify your strengths, areas for improvement and opportunities to make your marketing more effective.
03. Strategise & Plan
Turning insights into a practical 12-month marketing plan.
This is where everything comes together.
Using our findings, we'll develop a bespoke marketing strategy with clear objectives, channel-specific recommendations and prioritised actions tailored to your business.
You'll also receive a detailed 12-month marketing action plan, showing what to focus on and when, from immediate quick wins to longer-term campaigns and opportunities.
04. Present & Empower
Making sure you're ready to put your strategy into action.
Once your marketing audit, strategy and 12-month plan are complete, we'll meet again to walk you through everything.
We'll explain our findings, discuss the recommendations, answer your questions and help you understand where to start.
You'll leave with a clear direction, practical next steps and the confidence to make your marketing work harder.
Book a Discovery Call or Get in Touch
“I reached out to Lydia because I needed support and direction with the marketing side of my business. As a business owner, there’s only so much you can do on your own, and I know how important good marketing is to keep new customers coming through the door.
Lydia created a brilliant marketing strategy tailored specifically to our business goals and target market. She made everything very clear, actionable, and easy for me to understand and implement.
I’ve been truly impressed with her attention to detail. She took the time to really get to know my business, and her communication throughout the process has been excellent.
I’m really looking forward to continuing working together, especially creating social media content going forward. Thank you so much for all your help so far Lydia.
I would absolutely recommend Remarkabull to any business owner looking for marketing support.”
Founder, Belift Studio
Frequently Asked Questions
A marketing audit is a comprehensive review of your existing marketing activity to understand what's working, what isn't and where opportunities for improvement exist. At Remarkabull Marketing, our small business marketing audits can cover everything from your website, SEO and social media to email marketing, content, branding and competitor activity.
It's particularly valuable if you're investing time or money into marketing but aren't sure what results you're getting, or if you're ready to grow and want to make more informed marketing decisions.
What is a marketing audit and why does my business need one?
1
We specialise in providing marketing audits, strategies and consultancy for small and medium-sized businesses (SMEs) across Sussex, Surrey, Kent and the wider South East.
We work with businesses across a wide range of industries, including professional services, retail, hospitality, health and wellbeing, manufacturing, engineering, creative industries and B2B services.
From independent businesses and sole traders to established companies looking to grow, our approach is tailored to your industry, audience, budget and business goals. You don't need a large marketing budget or an existing marketing team to benefit from a professional marketing strategy.
What types of businesses do you work with?
2
Our comprehensive marketing strategy service includes an initial discovery session to understand your business, goals and challenges, followed by a detailed marketing audit, competitor research, target audience analysis and bespoke recommendations for your marketing channels.
You'll also receive a practical, prioritised 12-month marketing action plan outlining what to focus on and when.
Once your strategy is complete, we'll meet again to present our findings, walk you through the recommendations and answer your questions, so you feel confident putting your plan into action.
What's included in a small business marketing strategy?
3
Can you help implement our marketing strategy too?
4
Absolutely! Unlike marketing consultants who only provide advice, we can also help bring your marketing strategy to life.
Remarkabull offers ongoing outsourced marketing support, including social media management, SEO, content creation, email marketing, PR and more.
Whether you need a marketing consultant to guide your existing team or an outsourced marketing partner to manage the work for you, we can provide flexible support. Equally, if you'd prefer to implement your strategy yourself, you'll have a clear action plan to follow.
How long does it take to complete a marketing audit and strategy?
5
The timescale depends on several factors, including the level of detail required, the number of marketing channels being reviewed, meeting availability and how quickly we can access the information and accounts needed for our research.
As a general guide, once we've held our initial discovery meeting and have access to everything we need, we typically allow 4–6 weeks to complete a comprehensive marketing audit and bespoke strategy, including your practical 12-month marketing action plan.
We'll discuss timings with you at the outset and agree on a realistic schedule based on your business and requirements.
