Remarkabull x Bang The Drum Events: Banging the Drum For A Local Events Company
Bang The Drum Events, founded by Amy Gibson, isn’t your average events company. Their events are designed to be experiences people genuinely remember, bringing together everything from activities, facilitators and speakers to programming, catering and even transport.
So, when Amy came to us looking for marketing support, there was already plenty for us to shout about.
Bang The Drum Events was an established and successful business, working with some brilliant names across Sussex and beyond. But there was one familiar problem: when you spend your days planning incredible experiences for everyone else, finding the time to plan your own marketing can quickly slip down the list.
The challenge
With a calendar packed with events, Bang The Drum Events certainly wasn’t short of content. There were brilliant photos, videos, stories and experiences happening all the time.
The challenge was turning all of that into consistent, strategic marketing that didn’t just show what Bang The Drum Events had already done, but helped potential clients imagine what they could do for them too.
Bang The Drum Events wanted our help to:
Create a more consistent social media presence
Find stronger angles and ideas to showcase the breadth of the business
Make better use of LinkedIn to reach the right audiences
Introduce email marketing as a new way to stay connected with potential and existing clients
Build a joined-up approach across different marketing channels
In short, there was already plenty happening. We just needed to make sure more people knew about it.
Our approach
We started with a marketing audit, looking beyond social media to understand the bigger picture, what was already working, where opportunities were being missed and where marketing could support the next stage of the business.
From there, we developed an in-depth marketing strategy designed around Bang The Drum Events, its audiences and its growth ambitions.
We introduced a more consistent social media schedule, developed new content angles to demonstrate the variety and personality behind the events, strengthened the approach to LinkedIn and launched the business into email marketing for the first time.
Rather than treating each channel separately, we created a more connected approach, using the fantastic events already taking place as fuel for marketing across social media, LinkedIn and email.
The results
And it didn’t take long to see a difference.
Within just one month, we had:
Increased Instagram views by 115%
Increased Instagram interactions by 116%
Grown LinkedIn followers by 27%
Planned, built and delivered Bang The Drum Events’ first email marketing campaign and mailing list
More importantly, Bang The Drum Events now had a marketing approach that could grow alongside the business, showcasing not only the events already happening, but opening up conversations around new audiences, opportunities and types of work.
The takeaway
Sometimes, you don’t need to reinvent your marketing. You need to take everything brilliant that’s already happening in your business and make much more of it.
Bang The Drum Events was already successful, established and award-nominated before we came along. Our job was to look at how far the business had already come, uncover the opportunities that weren’t yet being used and put a strategy in place to help take it further.
If your business is doing brilliant things but your marketing isn’t quite keeping up, we’d love to help you change that.
““Working with Lydia has been a dream! She completely gets me and my business and created a spot-on marketing strategy for me as well as weekly social posts and newsletters that totally captures the business values and vibe. I love working with Lydia and highly recommend her!””