Consistency Is Key: How A Brand Identity Changed Everything For Creative Calm Therapy
When Creative Calm Therapy contacted us, it was clear that the business was unique. A relatively new therapy business based in Medway and Maidstone, the people behind the business really set it apart. Miheala and Andrew live and breathe their work. They understand that therapy can’t be one-size-fits-all, and each of them brings a range of therapeutic experience to the table. They live to help others, guiding them through anything from burnout to bereavement.
But when you spend all day helping others, it’s hard to find the time to focus on marketing the business.
That’s why they reached out to Remarkabull Marketing.
The challenge
Creative Calm Therapy had a few posts circulating on Facebook and Instagram, but it wasn’t bringing in the attention the business needed. They needed help with:
Curating a clear brand identity; as a new business, consistency was key to earn audience trust
Creating social media content that caught attention
Posting regularly on social media
The goal was to carve out a space on social media for Calm Creative Therapy. As a new business, it can seem impossible.
That’s what Remarkabull is here for. We love to make the impossible possible.
Our approach
We started with an audit of Creative Calm Therapy’s existing social media. This gave us the chance to understand any issues in the pre-existing content and determine key pillars for the brand identity.
Looking through the pre-existing social media posts also allowed us to better understand the target audience and pinpoint the niche, an essential part of the new brand identity.
From our audit, we created a social media strategy. Posting twice a week, sticking to the brand identity we’d crafted, we revamped Creative Calm Therapy’s Instagram and Facebook pages.
The results
The impact was noticeable almost immediately.
In the first month, Instagram views increased by 626.3%, and followers were up by 14%. Facebook views increased by 195.2% at the same time.
This growth only continued.
On Instagram, over 6 months, we:
Increased followers by over 300
Accumulated over 3k views on posts
Increased interactions by 201%
On Facebook, over 6 months, we:
Increased interactions by over 460%
Gained nearly 4k views on posts
Within just 6 months, hundreds of people were seeing Creative Calm Therapy’s content, and lots of them were actively interacting with it. Our work had put a spotlight on Andrew and Mihaela’s business, which is exactly what they needed.
The takeaway
When you’re setting up a new business, social media can make a huge difference. Getting your name out there is crucial, and social media can be a really useful tool for that. But only if you have the time to sit down and figure it all out.
If you don’t, that’s where Remarkabull Marketing can help save the day.
By crafting a brand identity that made sense, setting up a regular posting schedule, and creating clear, well-made content, we helped Creative Calm Therapy to hit the ground running.
“It was a joy to work with Lydia. She took the time to understand OUR business not just our industry and her weekly posts for our social have been both professional looking, eye catching and presented a unified approach, ensuring that our brand was recognised. We would highly recommend Remarkabull Marketing!”
Ready to transform your marketing and achieve incredible results? Get in touch!