Refresh, Refine, Results: A Complete Marketing Overhaul for a Surrey Flooring Business
When Taylord Carpets & Flooring Studio approached Remarkabull Marketing, they were already a well-established name locally, with over 30 years of experience and a strong reputation across Redhill and the wider Surrey area.
With a loyal customer base and access to premium brands such as Amtico and Cormar Carpets, the business had built a solid foundation. The next step was to evolve their marketing so it fully reflected the quality, scale and studio experience they were already delivering.
The challenge
Taylord needed their marketing to catch up with their reputation.
They wanted to:
Showcase their studio experience, not just their products
Appeal to higher-value, design-led customers
Improve their visibility in local search results
Create a consistent and professional presence across every touchpoint
Ultimately, the goal was simple: generate more of the right enquiries.
The approach
We didn’t start with tactics, we started with positioning.
This was about elevating the perception of the business so that everything, from their name to their signage, reflected the quality and expertise they’re known for.
A refined brand with a clearer message
The first step was evolving the brand to better represent the full offering.
We introduced the name Taylord Carpets & Flooring Studio, from their previous name ‘Taylord Flooring’, bringing the showroom experience to the forefront. This small but important shift immediately broadened how the business was perceived, from a flooring supplier to a destination.
From there, we developed a refreshed visual identity. The new logo retained elements of the original heritage style, ensuring it still felt familiar, but introduced a more premium look with a stronger motif and a refined gold accent.
The result was a brand that felt established, confident and aligned with the quality of the products and service they provide.
A website designed to be found and convert
With the new brand in place, the next step was rebuilding the website.
The previous site had done its job for many years, but it was no longer supporting the business’s growth. We created a new website designed not only to look better, but to perform better in search and guide users towards enquiry.
The focus was on:
Clear navigation and user journey
Showcasing the Redhill studio and in-person experience
Highlighting expertise, services and trusted brands
Improving local SEO with more commercially focused keywords
Alongside this, we optimised their Google Business Profile to strengthen their visibility in local search results, making it easier for customers to find, trust and choose them.
Bringing the brand to life in the real world
A key part of this project was ensuring the physical space matched the new brand.
Working alongside our trusted print partner, we transformed the shopfront with new window graphics and signage. This made the business stand out on the high street while clearly communicating what they offer, the brands they stock, and the expertise behind the name.
We also introduced branded workwear for the team, creating a more cohesive and professional customer experience from the moment someone walks through the door.
Building a consistent social presence
To support ongoing visibility and engagement, we launched and developed their social media presence, particularly on Instagram.
Rather than generic content, the focus was on showcasing real projects, transformations and the craftsmanship behind the work. This not only built trust but positioned Taylord as experts in their field.
We now manage their social media on an ongoing basis, ensuring consistency and continued growth.
The results
The impact of the transformation was felt quickly and has continued to build over time.
In the first month after the new website launch:
Website traffic increased by 66%
Google Business Profile interactions increased by 62%
Within six months:
Keyword rankings nearly doubled, with a stronger focus on commercial search terms
Organic visibility significantly improved across key local searches
On social media:
Facebook views increased by 363%
Engagement increased by 360%
within the first month
Most importantly, the business has seen a consistent increase in enquiries, with a steady flow of organic leads continuing months after the initial work was completed.
The outcome
Taylord Carpets & Flooring Studio now has a marketing presence that truly reflects the business behind it.
They look like the premium, trusted, local experts they’ve always been and as a result, they’re attracting the right customers, more consistently.
This project is a great example of what happens when branding, website, SEO, and real-world presence all work together. It’s not about one tactic it’s about creating a joined-up strategy that supports long-term growth.
“Fantastic service and has made a difference to our business definitely a must great communication and remarkable skills from Lydia”
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